Client #2: System Integration
Led multi-channel campaigns using Meta, Google, LinkedIn, email automation, and SEO to drive 300% increase in MQLs.
Defined brand strategy in the industrial tech space, repositioning the company as a top-tier MES systems integrator.
Collaborated with executive leadership to productize services, improve sales enablement efforts, and streamline GTM execution.
Integrated Salesforce Marketing Cloud Account Engagement to track ROI and scale lead nurturing.
Oversaw a cross-functional team of marketers, creatives, and analysts; grew team size 3x to support aggressive scaling goals.